JANUARY 2020 ON TIME PERFORMANCE AND RIDERSHIP
Trinity Metro launches new website for customers
Trinity Metro has launched a new website that is designed for an enhanced customer experience with easier access to trip planning tools, interactive maps and route information.
The website should be viewed using the newest versions of Google Chrome or Microsoft Edge. Less than 5 percent of customers use Internet Explorer, so the website strategy was to focus on the web browsers that are most utilized. In addition to Chrome and Edge, the modern web technology also works with the newest versions of Safari, Firefox and most up-to-date software on mobile devices.
During the last year, Trinity Metro conducted surveys and held focus groups to gather feedback from passengers and non-riders. They listened to those suggestions and adapted elements to create a better user experience. They also compared other transit agency websites to look for common themes and best practices. The result is a new website with better interactive options and an emphasis on what customers are seeking.
The web address continues to be RIDETRINITYMETRO.org, but users now experience an engaging and innovative website with an inviting layout.
from previous year: 3%
from previous year: 11% ⯆
from previous year: 56% ⯆**
from previous year: 13%
from previous year: 3% ⯆
Other services include Grapevine Visitors Shuttle, NETS and TCTS.
from previous year: 16%
*Service started in 2019.
**Variance due to free rides offered during service launch in January 2019.