TRINITY METRONOMICS JULY 2020

Metronomics Logo

JUNE 2020 ON TIME PERFORMANCE AND RIDERSHIP

Trinity Metro Metronomics. June 2020 On Time Performance.
Trinity Metro Metronomics. June 2020 Ridership.

We Got You. Delivering You Safely.

Throughout the COVID-19 pandemic, Trinity Metro’s focus has been on passenger and employee safety. From enhanced cleaning procedures to implementing a face-mask policy, everything is designed to help reduce the spread of the virus.

During unprecedented times like this, traditional advertising plans go out the window. Transit agencies need to be nimble and adapt to the ever-changing circumstances. Trinity Metro’s newest campaign, “We Got You. Delivering You Safely,” was born from the need to align messaging that would correspond to today’s circumstances.

Trinity Metro conducted video and photo shoots to develop creative assets for advertising in the age of coronavirus. With a system-wide approach to include The Dash, ZIPZONE, buses and commuter rail lines, the agency produced creative and engaging options for communicating important safety protocols. Whether it’s social distancing or wearing masks, all topics are spotlighted to show extra efforts and to put riders at ease with returning to public transportation.

The advertising schedule includes cable television, Hulu, digital advertising, print publications, YouTube video, social media, email, and audio streaming on Pandora and Spotify.

Bus Illustration

225,190

from previous year: 46% ⯆

ACCESS Bus Illustration

15,682

from previous year: 43% ⯆

TEXRail Illustration

14,145

from previous year: 64% ⯆

ZipZone Illustration

764**

The Dash Illustration

2,385*

TRE Illustration

45,332

from previous year: 67% ⯆

TRE Link Illustration

964*

Vanpool Illustration

8,457

from previous year: 46% ⯆

Trinity Metronomics Other Services Icon

Other services include Grapevine Visitors Shuttle, NETS and TCTS.

2,291

from previous year: 56% ⯆

*Service started in 2019

**Alliance ridership 340, 16% ▼ from previous year.
Mercantile ridership 390. Service started in July 2019.
Crowley ridership 34. Service started in June 2020.

 

Trinity Metro Metronomics COVID-19 Service Highlights
  • Provided 9,519 trips to Medical District on fixed-route bus service.
  • Provided 8,738 medical and grocery trips on ACCESS paratransit service.
  • Provided 6,984 dialysis trips on ACCESS paratransit service.
  • Provided 424 work trips on ZIPZONEs.