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Fort Worth Transit Agency Rolls Out New Look, New Name

If you’re used to thinking of local public transportation as “The T,” think again. The T has a new name and a new look. Now known as Trinity Metro, the agency will be rolling out its new look this spring in advertising, social media and community outreach.

 

“Locals have known us for 33 years as ‘The T,’ but that name doesn’t fully encompass what we do,” said Trinity Metro CEO/President Paul Ballard. “Our new name and look will provide a fresh, modern approach to represent all of our services, which include the Trinity Railway Express, buses, Molly the Trolley, TEXRail and MITS paratransit. The name also reflects our current and future expansion into other nearby cities.”

 

The transition comes as Trinity Metro continues to implement its Transit Master Plan, which specifically calls for improved branding.

 

Scott Mahaffey, Trinity Metro Board Chair, said the long-anticipated name and logo are coming at the right time.

 

“Our board and the senior leadership have been working closely together to make major improvements over the last few years,” Mahaffey said. “The timing for this initiative is ideal. We are happy to see it rolled out the same year that we are completing TEXRail.”

 

Extensive research went into the rebranding and design process – focus groups, surveys and in-person interviews with current riders and non-riders. The rebranding effort was led by J.O. Design, the marketing and design firm for Trinity Metro.

 

“Our firm bases everything we do on research,” said Jennifer Henderson, president of J.O. “We coordinated a two-month market research project throughout Tarrant County to better understand consumer behaviors. These insights helped us redefine the brand identity to prepare for the generational growth of the organization,” she said.

 

“The Trinity River is a natural geographical feature in North Texas that represents not only a mode of transportation, but also has historical significance as the lifeline of civilization. Commerce and residential growth still surrounds the Trinity River in Fort Worth, Denton, Dallas and beyond. Trinity Metro’s logo is a symbolic trifecta (Trinity) of the community, commerce and future growth, which is why we illustrate the name using three triangles and reversing out the letter M.”

 

To keep up with the latest brand implementations, follow us on Twitter and Facebook at @TrinityMetro. For more information about the rebranding efforts, contact Laura Hanna, director of communications, at Laura.Hanna@ridetm.org or 817-215-8973.

 

 

Events: 2/23/2018 – 3/8/2018

There are plenty of places to go and things to do along our Fort Worth bus routes and the Trinity Railway Express.  Just look where we can take you!

Lace up your sneakers and head over to the Will Rogers Memorial Center on bus routes 2 or 7 for the Cowtown Marathon this weekend.

 

Other upcoming events at the Will Rogers Memorial Center include:

• 3/1/18 through 3/4/18 – Just Between Friends Children’s Consignment Sale

• 3/1/18 through 3/4/18 – Kids Artistic Revue Competition

• 3/2/18 through 3/4/18 – Fort Worth Show of Antiques & Art

• 3/2/18 through 3/3/18 – Tarrant County Junior Livestock Show

• 3/3/18 – Longhorn Opportunities Spotlight Sale

• 3/3/18 – World Ballet Art Competition Grand Prix – Regional

• 3/3/18 through 3/4/18 – Funky Finds Spring Fling

• 3/3/18 through 3/4/18 – The Walkabout Tour with Clinton Anderson

 

2/24/18 – Ride Molly the Trolley to The Music of Harry Potter:  A Family Concert or The Firebird performed by the Fort Worth Symphony Orchestra at Bass Performance Hall.

2/25/18 – The Fort Worth Bridal Show is at the Fort Worth Convention Center. Take bus routes  1, 4, 5, 6, 9, 14, 15, 46 or Molly the Trolley to plan your memorable day.

3/2/18 through 3/4/18 – Texas Ballet Theater presents Henry VIII and Seven Sonatas at Bass Performance Hall along our downtown Molly the Trolley route.

3/2/18 – Make your reservations and plan your trip on downtown bus routes 15, 46 or Molly the Trolley to enjoy Cantina Laredo’s Tequila Dinner – an exclusive evening featuring Patron Tequila.

3/6/18 – Catch the TRE over to Dallas for Noel Gallagher’s High Flying Birds show at the Dallas Majestic Theatre.  Board at either downtown Fort Worth TRE Stations and ride to Victory Station.  Connect with DART Rail and you’ll be right there.

3/7/18 – Ride Molly the Trolley to Tea & Talk – March at the Sid Richardson Museum.

 

Do you have tickets to these events at the American Airlines Center? Take the TRE to Victory Station for front door service without the drive!

• 2/24/18 – Stars vs. Jets

• 2/26/18 – Mavericks vs. Pacers

• 2/27/18 – Stars vs. Flames

• 2/28/18 – Mavericks vs. Thunder

• 3/1/18 – Stars vs. Lightning

• 3/2/18 – Blake Shelton

• 3/3/18 – Stars vs. Blues

• 3/4/18 – Mavericks vs. Pelicans

• 3/5/18 – Stars vs. Senators

• 3/6/18 – Mavericks vs. Nuggets

• 3/7/18 – Demi Lovato & DJ Khaled

 

Tag us (@TheTFortWorth) on Facebook and Twitter during your trip.

Want to explore even more?  Visit www.FWTA.org to see our routes to popular destinations like Alliance and Denton.

 

 

Events: 2/9–2/17

You’ll LOVE riding public transportation this month!

Plan your trip on our Fort Worth bus routes or the Trinity Railway Express to enjoy these upcoming events!

 

There is plenty to do when you ride bus route 2 or route 7 to the Will Rogers Memorial Center:

• 2/9/18 – National Reined Cow Horse Association’s Celebration of Champions

• 2/9/18 – Talent on Parade Competition

• 2/9/18 – TXOLAN Alpaca Spectacular

• 2/10/18 – Original Fort Worth Gun Show

• 2/16/18 – 38th Annual Spring Home and Garden Show

• 2/17/18 – Showbiz National Talent Competition

2/10/18 – The Fort Worth Symphony Orchestra presents A Gala Evening with Itzhak Perlman at Bass Performance Hall along the Molly the Trolley route.

2/10/18 – Ride bus route 1 or route 4 to join in the fun or watch and cheer along at the Fairmounti Gras Parade in the Near Southside.

2/10/18 – 2/11/18 – The American Cheerleaders Association 2018 National Championship is at the Fort Worth Convention Center.  Skip downtown parking and ride bus 1, 4, 5, 6,9,14,15,46 or Molly the Trolley.

2/14/18 –  Happy Valentine’s Day from the Fort Worth Transportation Authority! Spend more quality time with your sweetie by riding the bus to these perfect dates nights in Fort Worth!

• Route 2 – To Max’s Wine Dive special prix fixe menu with optional wine pairings.

• Routes 2,15,46 or Molly The Trolley – To Stage West Theatre’s annual Acting with the Stars at the Fort Worth Club.

• Molly The Trolley – To Simply Fondue in Sundance Square for a special Valentine’s Day menu. 

2/16/18 – 2/18/18 – Ride Molly The Trolley to Chicago The Musicalperformed by Performing Arts Fort Worth at Ball Performance Hall.

2/17/18 – Young Women’s Leadership Symposium at Texas Wesleyan University is along bus 4 and 9.

Go Frogs!  Ride bus 24 to cheer on TCU Men’s Basketball as they face upcoming opponents, the Texas Longhorns and the Oklahoma State Cowboys, at Schollmaier Arena.

Heading to an upcoming Dallas Mavericks or Dallas Stars game? Catch the TRE to Victory Station right outside the American Airlines Center.

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Show us you’re trying transit. Tag us (@TrinityMetro) on Facebook and Twitter to share your experience!

Services Changes Effective March 11, 2018

Route 2 – Camp Bowie

• Increased frequency on weekends and later evening service 7 days a week.

 

Route 5 – Evans Ave. & Glen Garden

• Multiple timepoints adjusted.

 

Route 12 – Samuels/Mercantile  Center

• Route adjusted off East 1st Street and onto East 2nd street.

 

Route 14 – Sylvania/NE 28th

• Multiple timepoints adjusted.

 

Route 25 – Crosstown

• Adjusted last two late-night eastbound trips from Miller & Mansfield on.

 

Route 26 – Ridgmar Mall/Normandale

• Added Sunday service and later evening service 7 days a week.

 

Route 44 – Central/Azle Ave

• Outbound stops at Azle & Tipton moved 2 minutes earlier.

 

Route 57 – Como/Montgomery

• NO LONGER IN SERVICE.

 

Route 61 – Normandale Express

• 6:00 AM route to downtown: All timepoints moved 5 minutes earlier to meet TRE at ITC.

 

Route 65 – South Fort Worth Park & Ride Express

• 6:01 PM route to downtown: All timepoints moved 15 minutes later to meet TRE at ITC.

 

 

Events: 12/18/2017 – 12/28/2017

‘Tis the season to ride public transportation!

Join us on our Fort Worth bus routes or our Trinity Railway Express (TRE) train service to travel to these upcoming festivities and popular destinations.

12/18/17 – Hop on Molly the Trolley to see Michael Martin Murphey’s Cowboy Christmas at Bass Performance Hall.

12/22/17 – 12/24/17 – Still need your picture taken with Santa?  The Fort Worth Stockyards is the place to be!  Ride bus route 12 or bus route 15 to holiday fun.

12/22/17 – Ride TRE to Victory Station to catch Trans-Siberian Orchestra at the American Airlines Center.

12/23/17 – Santa will be making another special appearance at Crockett Row at West 7th’s Starlight Symphony Holiday Celebration.  Take bus route 2 and meet him there!

12/23/17 – Wear your favorite team’s jersey and ride bus routes 7 or 24 to the Lockheed Martin Armed Forces Bowl at Amon G. Carter Stadium.

Ride Molly the Trolley to Sundance Square to catch the twinkling lights of Fort Worth’s own 65 foot tall, live Christmas tree.

The Nutcracker continues at Bass Hall along the Molly the Trolley route.

Finish your holiday shopping without the stress of parking!  Take the bus to Fort Worth shopping destinations.

In between all the holiday cheer, DFW sports are heating up as the Dallas Mavericks host the Suns, Pistons and Raptors while the Dallas Stars take on the Capitals, Blackhawks and Predators.  Take the TRE to Victory Station to catch all the home game action at the American Airlines Center.

Tag us (@TheTFortWorth) on Facebook and Twitter to share your experience!

Christmas Day and New Year’s Day are right around the corner.  On both holidays, Fort Worth Transportation Authority buses will be operating on Sunday schedules and the Trinity Railway Express will not be in service.  See the full holiday service schedules at www.FWTA.org.

 

 

 

Events: 12/1/2017 – 12/14/2017

Get around town with ease by taking our Fort Worth bus routes or our Trinity Railway Express (TRE) train service to get to these upcoming events. Don’t forget to tag us on social media (@TheTFortWorth) during your ride!

12/1/17 – Ride TRE to American Airlines Center to see John Mayer performing with Dead and Company.

12/1/17 – Visit First Friday at The Modern along bus route 2.

12/2/17 – Ride bus route 12 and route 15 to the Fort Worth Stockyards for Christmas in the Stockyards.

12/2/17 – Hop on bus route 46 to the Jingle Bell Run at Panther Island Pavilion.

12/7/17 to 12/10/17 – Take downtown bus routes 1, 4, 6, 14, 15, 46 or Molly the Trolley to the DFW Auto Show in Fort Worth at the Fort Worth Convention Center.

12/8/17 – Ride TRE to American Airlines Center to see Lady Gaga.

12/9/17 – Ride TRE on Saturday to Dallas for the first round of BMW Dallas Marathon Weekend Series events.  Saturday events include the 5K, 10K and the Health & Fitness Expo.  (Note:  TRE service does not operate on Sundays.)

12/9/17 – Visit Fort Worth’s #1 handmade holiday shopping destination by riding bus routes 2 or 7 to Will Rogers Memorial Center for the Cowtown Indie Bazaar.

12/9/17 – Ride bus route 10 to Winter Wonderland in the Foundry District

12/12/17 – Fairmount Festivus at Kent & Co. The Space via bus routes 1, 4 or 6.

Ride bus routes 2 or 7 to see The Polar Express showing through 12/14/17 at the Omni IMAX(R) at the Fort Worth Museum of Science and History.

Take the TRE to Victory Station for Dallas Mavericks and Dallas Stars at home at American Airlines Center all month long!

The Nutcracker at Bass Hall is a must see holiday performance along the Molly the Trolley route.

Gather the family!  Panther Island Ice is open along bus route 15!

Santa has arrived in Sundance Square. Take Molly the Trolley there for a truly magical experience.

Holiday shopping is a breeze when you use transit. Check out all our routes to popular retail destinations.

Don’t forget that schedules may be affected by the upcoming holidays. Always stay informed by visiting https://ridetrinitymetro.org/.

DBE Newsletter – December 2017

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Parade of Lights attendees can ride the bus or train

To make it easy for everyone to get to the Parade of Lights, the Fort Worth Transportation Authority (FWTA) will offer expanded bus service on Route 7, beginning at 3:15 p.m., between Farrington Field and FWTA’s Intermodal Transportation Center (ITC). The parade begins at 6 p.m. Sunday, Nov. 19, in downtown Fort Worth.

For parade attendees parking at Farrington Field, FWTA will pick up every 15 minutes from the Route 7 bus stop on West Lancaster and University with service between Farrington Field and ITC. The last Route 7 bus going back to Farrington Field will depart from the ITC at 10 p.m. There is no charge to park at Farrington Field.

Bus Routes 2, 4, 6, 10 and The Spur* will operate normal service schedules with one added trip from the ITC at 8:15 p.m.

Other bus routes to travel to and from downtown include Routes 1, 11, 12, 14, 15 and 46. These routes will all operate normal service schedules.

The downtown Molly the Trolley circulator will end operation at 4 p.m. due to street closures and will resume a regular service schedule at 10 a.m. on Monday, November 20.

Roundtrip bus fare is $4.00 for adults and $2.00 for reduced fare.

For visitors traveling from the east, the Trinity Railway Express (TRE) will have a special Sunday service for the parade. Trains departing from Dallas Union Station West to Fort Worth at 1:30 p.m. and 4:10 p.m. Trains departing from Fort Worth T&P Station East to Dallas at 2:50 p.m., 8:00 p.m. and 10:40 p.m.

Roundtrip TRE fare for travelers departing from T&P Station, ITC, Richland Hills Station, Bell Station or CentrePort Station is $5.00 for adults and $2.50 for reduced fare.  Roundtrip TRE fare for travelers departing from West Irving Station, Downtown Irving Station, Medical Market Station, Victory Station or Union Station is $10.00 for adults and $2.50 for reduced fare. Traveling in both Tarrant and Dallas Counties will require a regional fare.

Local Day Passes are sold for $5 and include unlimited rides on FWTA buses and TRE train service in Tarrant County.

Regional Day Passes are sold for $10 and included unlimited rides on services in Tarrant, Dallas and Denton Counties.